Project Description

SNAP Fashion is an innovation developed by Jenny Griffiths. She is one of the entrepreneurs recently featured in the Guardian’s ‘The Innovators’ series. Her journey in establishing this start-up has been supported by the team at Viadynamics.

This short film is one of a series of video case studies that MLM have produced to explore innovation in different contexts. The films were commissioned by Viadynamics, an innovation consultancy that helps nurture innovation in different settings. They work with established corporations, SMEs and start-ups.

The video shows how Jenny learned to combine her background in technology, the desire to buy the clothes she wants and the ability to draw on expertise around her, in developing SNAP Fashion.

We wish Jenny every success.